Budman410, remember watering is not just a function of time, but also a function of volume. Coco has several characteristics that make it ideal for hydro. It has the ability to hold lots of oxygen while wet, it drains very well by itself and it wicks water very well; to name a few. The idea is to take advantage of these traits, and therefor experience the growth you're looking for. As noted above by some of the other members here, if you're watering the coco as you would soil you're missing out on the benefits of this medium and you probably won't see the growth you desire. I use the 'pick up the pot' method early on, checking each plant daily to see how they feel from the last feed. If the pot feels as though it's lost about half its weight in terms of what it weighed when the coco was wet, I feed / water. However, I feed / water in measured amounts. Example: One plant, 2 gallon pot...lets say we water it fully to 10% run off and this amount of water is equal to let's say a Quart. Now let's pick the pot up and mentally gauge its weight in your mind. The following day pick the same pot up, remember what it felt like the day before and compare the weight. If it's still about the same weight as the day before, do this again the following day. Ok, on this day the pot feels about 50% as heavy as the day we fed / watered it last. It's time to feed / water. And here is where you do the math and make your adjustments. You've determined now the plant is using 1 Quart of feed every 2 days or 1/2 a Quart per day. Now you can use this data and combine it with the characteristics I noted above, keeping in mind you want to feed / water as often as possible without causing ill effects to the plant. I like to feed / water twice a day, so if this were my plant I'd feed / water a 1/4 Quart not long after the lights come on and then a 1/4 Quart an hour before lights out. As the plant grows it will require more feed / water and you'll know this by continuing to pick up the plants to see if you need to up your feed or vice versa. As to how long to run your pump to achieve a desired volume of feed / water to your plant, just take your emitters for each plant and put them in a container (I use a mason jar because it's graduated), run your pump for 15 minutes and see how much water has accumulated in your container / jar. Let's say for example if you run your pump for 15 minutes and each emitter puts out a Quart of water (this also equates to 1/2 Quart every 7 1/2 minutes or 1/4 Quart every 3 minutes and 45 seconds), you now know that to meet the needs of this example you'll need to run the pump for 3 minutes and 45 seconds to get the 1/4 Quart feeding you want. Set your timer up to feed twice a day, at 3 minutes and 45 seconds each time and you've accomplished your mission and your girls will get to getting. Make sense? Of course heed the direction of some of the other members here and reduce your feed / water concentration (ppm / EC) when watering daily so you don't goof up your plants...in other words, more light feedings will do you better than one heavy feed. Hope this helps.