Cannabis lottery looks like an attempt by Ford government to ensure legalization fails

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It's a shit show all around" with virtually none of the winners in province's raffle for retail licences having a shred of name recognition within the cannabis industry


by Kieran Delamont


January 16, 2019

8:19 AM

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Enzo DiMatteo

Pot dispensaries operating in the grey market had agreed to close ahead of legalization October 17 on the promise they'd be allowed to participate in the legal market in Ontario.

Twenty-five people and a handful of numbered companies, very few of whom appear to have any experience or connections to Canada’s cannabis industry, were granted what was being called “a golden ticket” when they won the Alcohol and Gaming Commission of Ontario’s lottery for cannabis retail licences last Friday, January 11.

Nearly 17,000 people threw their name in a contest that can only be charitably viewed as one of the most unorthodox approaches to legalization in history – or a blatant attempt by the Ford government to ensure legalization fails in Ontario.

None of the companies that had been betting big on the Ontario market – including Meta Cannabis Supply Co., Fire & Flower and Spiritleaf, all of which have experience operating private stores in Western Canada – were among the winners.

In fact, virtually none of the winners have a shred of name recognition within the cannabis industry. So that means that in a province with an estimated 2 million cannabis users, the entire retail market will be in the hands of 25 relative newcomers.

Says Toronto-based cannabis lawyer Caryma Sa’d, “Why would we uproot an industry that existed? People who know how to work within it are now unable to participate because of an artificial limit on the number of licences.”

It wasn’t supposed to be this way. The original regulations released by the Ford government in early December capped the number of stores that can be owned and operated by a company at 75 but placed no limits on licensing or franchising of brands through storefront operations.

But less than four days before companies were expecting to submit applications for retail locations, the Ford government switched the rules and called an audible: they cut the number of stores to 25 and essentially raffled off the industry to anyone with $75 and enough time to write an Expression of Interest.

Next to no one in the industry sees the lottery results as good news for the bud biz or the future of legalization.

“Realistically, there’s nobody who wins,” says Christian Borys, an industry observer who runs the website The Cannabis Complex. “It’s a shit show all around.”

Borys describes the lottery as “essentially like a Charlie and the Chocolate Factory scenario, where 25 people just got insanely lucky.”

He calls the outcome “a failure all around. It’s bad PR for the government obviously, it’s bad for entrepreneurs, and it’s bad for the consumer.”

The legal pros agree.

Says Farrell Miller, who is articling with cannabis law heavyweights Lewin & Sagara LLP, “I wouldn’t be surprised – and I wouldn’t blame them – if these illegal dispensaries open their doors back up.”

Many had closed ahead of October 17 because the government’s regulations allowed them to participate in the legal market as long as they stopped before then.

“They essentially took the deal,” says Miller. “They shut their doors and decided Ontario’s open for business and this is a real possibility to participate legally.” Now if they applied, they’d be somewhere in a wait list that has more than 16,000 names on it.

But before any of the luck of lottery winners turns into a payday, there’s work to be done. Lottery winners have until the end of the week to submit a complete application, including proof of a lease offer, a $6,000 non-refundable fee and a $50,000 letter of credit.

Most will have to apply to run stores as sole proprietors – a far from ideal business arrangement that means personal assets and liabilities are exposed through the business.

Many of them, says Miller, have already started looking around for help. And companies with deeper pockets (and existing plans) are already knocking on the doors of the lottery winners. “People who have basically created turnkey stores, they’re going to come calling on these winners to make them offers and be like, ‘I have a store ready for you.’”

Those offers would be their own windfall for the winners. Rumour is, the offers are as high as $5 million. But those partnerships would be risky for the corporations involved. Regulations stipulate that license holders have to be operationally involved in their stores, so they can't just hand over the keys to the highest bidder.

Other companies are pressing pause on their plans for retail stores. Tom Dyck, CEO of Ontario-based mihi – which had plans to open up a chain of 40 retail stores – landed 272nd on the wait list for the East Region.

This makes it astronomically unlikely that the company will get to open one of the first 25 stores. He says that mihi is prepared to wait it out, that the company is “in it for the long game” and called the rush to land a partnership with a lottery winner “an interesting side distraction for us.”

The winners of the lottery are now in a position where they have to shepherd Ontario into a world where you can legally buy weed at a store. That’s no small proposition.

“If you’re one of the few 25 that are out in the very early days of the industry’s formation, how you operate can have a material impact on how communities respond to the industry, how regulators respond and, quite frankly, how consumers respond,” says Dyck. “They have a responsibility in my view that goes well beyond their good fortune.”
 
Kyla Ford Promotes Black Market Cannabis Oils On Instagram
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Kyla Ford, the daughter of Ontario Premier Doug Ford, posted photos on Instagram promoting cannabis products. (Photo: theleanqueen/Instagram)


TORONTO — Kyla Ford, the daughter of Ontario Premier Doug Ford, has promoted cannabis products on Instagram that are sold illegally.

Ford posted a photo of herself holding a bottle of CBD oil and videos of herself using the oil on Sunday.


"So many amazing health benefits of taking hemp infused CBD oil," she wrote in the caption. "One of my favourite supplements that I take right now ... and something I highly recommend for everyone!!"


Four weeks ago, Ford posted videos to her Instagram story announcing her partnership with the company.

"I am so excited about this company Bodhi Naturals," she said. "Basically it's CBD products. This is my first time trying CBD. I started last week and, guys, it is so amazing. I love it. I feel amazing."


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Bodhi Naturals offers a range of CBD, or cannabidiol, products on its website. (Photo: bodhinaturals.co)

Neither Zuccato nor Ford responded to HuffPost Canada's requests for comment Tuesday. Ford's Instagram briefly went offline on Tuesday after HuffPost Canada sent questions to her via email.


'Tons of CBD products ... aren't legal'

Lawyer Trina Fraser of Brazeau Seller LLP, who advises the cannabis industry, did not want to comment on any specific company's activities, but said there are a lot of misconceptions about CBD products.

People think that because CBD products don't get you high, or because it's possible to make them from hemp instead of from cannabis, they must be legal, Fraser told HuffPost Canada. But that's not the case.

"There are tons of CBD products out there for sale that aren't legal. It perpetuates the misconception because understandably, when the public sees something so easily available, it'd be easy to think, 'Well, it must be legal.'"


Cannabis products can only be sold by authorized retailers.

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Kyla Ford, daughter of Ontario Premier Doug Ford, appears on cannabis company Bodhi Naturals' Instagram. (Photo: bodhi.naturals/Instagram)
Schedule 2 lays out the exceptions, which are for non-viable seeds of cannabis plants, mature stalks that don't have any leafs, flowers, seeds or branches, fibres derived from a stalk referred to in item, and the roots or any parts of the root of such plants.

"It should be noted that absent such an exemption, under the Cannabis Control Act, 2017, no person other than the Ontario Cannabis Store, or a person authorized under the Cannabis Licence Act, 2018, shall sell or distribute cannabis in Ontario," Philip Klassen, a spokesman for the province's Ministry of the Attorney General, told HuffPost Canada by email.

There are only two legal channels to sell cannabis products, Fraser said. Medicinal products have to be sold by federally-licensed producers and recreational products have to be sold by a retailer that is authorized by the province it's selling in.


Testimonials and endorsements forbidden

There are also strict restrictions on how cannabis can be marketed.


That's why the websites of licensed producers tend to look boring, Fraser said.

"Even if they're selling it legally, they still have to comply with the promotion and marketing restrictions in the Cannabis Act as well ... They still can't sell it in a manner that is essentially trying to induce people to try it," she said.

Ford insists illegal sellers should be shut down

Premier Ford has been adamant that illegal sellers of cannabis products must be shut down by police.

He faced questions in November after The Toronto Star reported that his chief of staff asked aides to direct police to raid illegal cannabis dispensaries on legalization day.





    • When the premier was asked about this by Opposition MPPs and media, he defended French and reiterated that companies that break the law should not be in business.

"We need to shut down the illegal pot shops," he said during question period the day after The Star published its story.

"I will never apologize for protecting the people of this province."

Representatives for the premier did not respond to HuffPost Canada's request for comment about his daughter's relationship with Bodhi Naturals.
 
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