Think of it this way. You can veg forever. But when the plant goes from veg to flowering, it's got a time limit. Counting down to a set 7-8-9-10 weeks whatever it is till full maturation. Time is neccisary for maturation, where hydro just provides really fast growth during...everything. Thats the point. 8 days i went from 6.5" to 12", and i'm newb using crappy aerogarden, but it will still take 7-10 weeks to mature. The plant doesn't just die one day though. It's not like time bomb and plant blows up.