timer trouble

ok i have a timer extremely similar to this 1
Ace Hardware Outlet
and the issue i am having is after i set the pins for the times i want on/off and plug lights in and then plug timer in, nothing goes on
theres a manual and a timer switch if i switch to manual the lights go on, but if it manual... it wont be on a timer right.. so how come i cant get timer setting to work?

power on, switch it to timer and spin the dial, at some point it should click on.

Mine works like this: Pins up lights on.. pins down lights off.. don't forget to set time by setting the arrow on the time what the time is when you set it.. mine also have a switch on the side where I can switch to lights on all the time or switch to timer.. Hope it helps a little!