Multis aren't as efficient at creating light as a COB. Would that be a good enough reason why it's important? COBs are never exposed, always encapsulated. Always wired VERY tight. Therere are a few more difference like production, wiring., die size. I'm sorry I'm at work and can't link to the company's website that owns the patent on COBs. And why even come up with the name cob when smd was already there.?After all they're all mounted on a surface, right? COBs are mounted directly onto PCB boards, not metal. It's why the call them COBs. You didn't even bother to try to find out what I said is true, when I said look it up did you? Naaaa it's much easier to think you know what you're talking about. Later.