So efficiency wise it's comparable to (slightly below) a Citizen CLU056-1825 at 100W?
Not sure I buy the "superb flowering spectrum" stuff. Never seen any proof of claims like that. In this case the difference is only 4 extra deep red leds anyway.
Looks nice though and it's clever how they position it as sort of a drop-in replacement for old COBs.
Lets see some sphere tests !!