I have known and been saying this for a long time...THC isn't the be-all/end-all of what is considered as a measure of potency. At least that's been my experience. I'm 60 years old and I was around during the "old days"
so I feel pretty well qualified to speak about the differences that I have personally observed when it comes to marijuana....blah, blah, blah.... That aside, THC
IS definitely considered as "the" indicator of potency
when it comes to the recreational weed market.
For awhile, only the top-shelf brands were boasting the ~28-34% THC range. But after awhile, there were all kinds of brands boasting high % numbers -even cheap brands had high THC% numbers after this marketing trend caught on. I, personally, believe that the idea within the market at that time, was for companies to just go ahead and say anything they wanted -advertise whatever they wanted, because how many qualified technicians are going to take the time to independently go out and randomly test strains to verify whether the advertised numbers are correct or if they are complete bullshit? None. That's how many. That's why I previously stated that the numbers had gotten so high, that I wondered where it would end...40% THC, maybe? When was it going to become absolutely unbelievable? LOL!
But, now, as I have observed, maybe brands can no longer rely on just high THC% numbers, alone, to delineate the quality levels of their product. The market seems to desire something other than an impressive THC% number to look at, now. Maybe that's why advertised levels on many brands seem to be dropping.
I'm sure there will be a few strains that maintain their high THC level status among some people. However, I would challenge any qualified individual(s) out there, to independently and randomly purchase and test these to really see if what is being advertised, is true for all, or just true for the test....or maybe not true at all.