Calcium deficiency will usually cause rusty patches on leaves, this looks like early stage magnesium deficiency. You could add pure unscented epsom salts (magnesium sulfate) @ 1 teaspoon/gal in your feed water. Use more or less depending on how plants respond. Give the plants a few days after application and they should look better. If you can't get or don't have epsom salts you can always use more calmag!