I just compared prices and The Rev's direct prices appear to be identical to JBC. Though it is true there are no freebies. Never ordered from JBC but KIngdom Of Organic Seeds has provided me outstanding customer service in the past!
In most cases, KOS, does have the same price listed as JBC.
In my case, JBC had a 10 pack of Dark Forrest for $48, which I could have gotten for $43.20, after the 10% RIU10 code discount (if it were currently in stock).
KOS has 10 packs of Dark Forrest, in stock, for $60, as pictured below.
That's a $16.80 difference (checked it on a calculator), and I called it $15-$20 above (quick estimation done in my head), so I wasn't lying.
I obviously like KOS's work, but in this case, going direct to the breeder didn't get me a better deal.
Just sharing my experience.