I read some article about the 24/7 ordeal, and the saving of a few pennies, 18/6, etc. However, like Wy-Tee said, it's all about you & your plant's relationship. My personal theory is to max the entire growing process, plant & root system. With this max growth rate, new cells are steadly being formed daily. Should Aleo Vera be used, which regenerates & speeds up the healing process in damaged tissue, like when the wind blow, aloe should speed up the natural process of the new cells being formed. This "MAY" cause up to a 25% increase in all around growth rate. To help compensate the fast pace of the Veg., I use liquid seaweed for the roots, which is a natural rooting hormone, plus a lot of other shit. Just my theory.