If you go vertical, you can grow 6-8 plants easily... in a 3-foot or 4-foot square room. (See my signature.)
Don't expect much from a horizontal grow, with that small of a light. You will constantly be raising it, and most of your plants will be in the shadows. At the most, in a 3x3 setup, with 12-inch buckets, you can fit nine plants. Each plant will have a canvas of 1 cubic foot. That same setup, vertical, with only six plants, will give you a canvas of three to five feet, per plant.
Comparing 9 cubic feet to 18 cubic feet, it is obvious who the winner is. It is not the number of plants, but the volume of canvas, which determines the volume of bud you produce. Wattage is not a good way to measure light. Wattage is just the amount of heat given-off/lost in the conversion to light.
You can get more info on vertical grows, from the link in my signature. As for horizontal grows... look for the 400w club in other forums. You can find much info there.