Drug dealers ripping you off? What has this world come to. Can't trust anyone these days. lol.
I'm the CEO of a small corporation in California and before things got off the ground, before customers and advertising, and all that, I already owed the government $1,000. Each year I automatically have to pay $800 in taxes just for being able to say my business is incorporated. The more I profit the more taxes I have to pay. And my company is just a web design firm. I couldn't even imagine the additional costs of running an illegal operation.
Also its not just about the cost of your product, it's your cost of advertising, rent, legal fees, taxes, government fees, equipment, worker's pay, health insurance, your own time. Once that's all figured out, then you got to figure what will people pay. You don't want to rip people off because then they won't buy, but you have to profit quickly just to stay a float, so your best bet is going with the market rate, which is basically supply and demand. Also kind of a weird thing I've notice personally, when I sell my services drastically below everyone else I don't get customers. People don't really trust the low prices. Right in the middle seems to be the sweet spot that makes everyone happy.
Take a look at Sensi Seeds, TGA, and Bomb Seeds for example. All available as pick and mix seeds from Attitude. Between these companies, who would you most likely buy from? I bet most will say TGA because its good genetics and reasonably priced. Yet Bomb Seeds, is way cheaper, but who the fuck is growing and bragging about bomb seeds? lol.