always use the suction side of the fan to pull air through your lights not push air through them, this makes a big difference. as for the carbon filter, i have ran both ways and both work but i like to run them at the end of the suction side of my lights inside the tent. i have a 4x8 tent with x2 1k's in it and i cool it with x2 inline fans of the same rating one to extract hot air out from my lights and one to pump cold air in from the room at the same rate and for a good reason. using 1 fan to pull air out in a tent causes the tent to suck up and drag down the fan so the addition of a fan of equal or greater cfm equalizes the neg pressure of the tent. i have a carbon filter on both fans (in and out air) here is a pic of the fans, dont really have any good pics of the inside of the tent but here is one i have you can kinda see the carbon filter back there and it has a piece of ducting connecting to the right side light.
pic1 is of the 2 fans the lower fan is putting air in the upper is taking it out
pic2 is of the exhaust fan you can see i remove the hot air from the room completely this is the only way to do it as the lights will heat the room quick
pic3 is of the intake with a scrubber
pic4 is of the lights you can kinda see the scrubber back there