At Vero 29's current nominal power draw, and 155 LPW which is the advertised improvement (I think) we arrive at 12245 lumens (79w x 155lpw). The current CXB3590 top bin warm white is 150 LPW. The 3500K CXB 3590 DB will output around 13670 lumens running at 87 watts, or 157 LPW. Vero is looking very good price/performance wise.
There's also the fact that Bridgelux used the words 180LPW nominal and warm white all in the same sentence. Here's the bit: "its seventh generation of Vero and V Series products now featuring nominal efficacy ranging from 155 to 180 lumens per watt warm white efficacy" I don't quite know what to make of that, but it does seem to suggest one of the two products have at least one model that will feature... 180 LPW nominal warm white, or am I reading that wrong?
155-157 nominal is a nominal improvement. 180 would be pretty major IMO.