That is what I'd like to think. Some brands are good, some are crap, some are good but overpriced, just like with anything. When people in this thread are saying DIY is the only way to go, it just leaves me skeptical. Though I admit, either way, it incentivized me to do some research and now I have a better understanding of what I am buying.
Platinum LEDs P4-XML2 uses 100x3w and 8x10w CREE XM-L2. I guess the question for me here is, are the COB options better than a bunch of 3w? Another thing I am iffy on with this light, is the options it offers in terms of veg and bloom. It seems to me that this is a bad option to have if I am looking for a light purely for blooming. Aka theres 93 watts of 'veg lighting' that is going to waste.
I think the 400w Vero setup from Timber is appealing as well, as it's in the similar price range. This also seems to have the avantage of customization, ie if a part breaks, I can replace it myself.