I go for terpine profile, potency, and mold resistance. I could give a crap about yield. I'd rather have 6oz of heavy hitting than 20 zips of insence. The pheno I chose is a stretchy bastard, but it was the only one that did anything to me, potency wise.
I clone all my testers, weed out the males. Flower until the end, usually 70 days. Dry and cure for 4 weeks before sampling. During this time, I've trained the potential keepers out to make a mother. Then take your pick, grab your mother plant and clone away. Toss the others, or throw them outside if it's in season. I just hack whole branches and give it to family and friends. I tell them to dry and cure it, but what they do is their business. Losers