Apart from the large surface area, Vert when used with the reflective material right behind the plants, leads to the loss of less light.
I know I use planted aquariums a lot as a reference, but when we are dialing in the amount of light used for them, we even take into account the colour of the gravel on the bottom. Light coloured sand and gravel can "increase" light levels (decrease losses), by as much as 40%.
Now, reflective surfaces are not all the same. Prismatic surfaced silver mylar will reflect 3 times the amount of light matt white does.