From what it looks like to be, the bulb you linked, doesnt go below 315nm, as the Solacure, has its strongest rage from 280nm-305nm, which this bukb, cannot duplicate, and is 150w vs 32w for the Solacure. You can also run the Solacure, at a higher output.
It alo looks to me, this Fixture, would be extremely hard to integrate with a setup, other than multiple LED/HID Fixtures, as where 1 Solacure with cover a 2 x 4 area, and 2 of them, with cover a 4 x 4, and use les watts doing it.
Something else.
They are using a standard type of Refllector, to TRY, and Reflect UVA/B, which is a FAIL. UAVA/B, cannot be reflected by standard reflector technology.
The Solacure, has a special chemical treatment, INSIDE the BULB, that is a Built In Reflector.
The Solacure, is also More Efficient.
PPFD=1.31 umol/m2*s vs 1.1
Not to again mention. The Solacure has most of its power in the 280nm-30nm range, which this light, cannot touch.