The NRA is a lobby for the gun industry. The gun / ammo manufacturers are the objective ($$); citizens are only what they parade in front of the cameras. The NRA ensures sales and profits of the gun industry. They want your money and they fan the flames of fear so people stockpile guns and ammo. Pretty freakin simple. And freakin simple folk buy it hook, line and sinker.
Remember Y2K panic? "They's comin' for ya guns." Total and complete bullshit. Another BS story that allowed the gun & ammo companies to fleece US citizens who should be spending their cash paying down debt or buying better quality food. These crazy-ass doomsday preppers are in the same boat. A little international news and it's Armageddon. Spend all the cash you don't have on freeze-dried food you can store in a hole.