Craft beer
Gourmet food
"All you can smoke"
No bs
Good music
Top pay
Great company
California dream (from what I hear)
Regarding "pot catering", the healthy accessible food fills a "need" (I only know of a handful of trim tyrants, most are good to trimmers), but a food truck catering specifically to Grow Ops would be a major BURN. "Look, it's that food truck that specializes in serving grow ops and they're parking right in front of... call Ghost, we're fucking jacking that shit tonight". Next day, Gro-Crew is trying to figure out how their grow location was discovered by the thieves/who the "insider" is.
Get the truck, make good food, business will come.