what the fuck is wrong with you guys???
if you didn't know marijuana is still illegal in the US, and for a magazine to attempt to promote a contest celebrating it is very risky and ground-breaking.
as immensely popular and commercialized as high times might seem to you guys, most of the people I know that don't smoke weed don't know what high times is.
if the magazine were to promote unlicensed sales of marijuana (selling shit requires a permit, for sales-tax collections reasons), they could be implicated in a federal case under the racketeering act, and high times, all the growers, all the collectives, and everybody in between would go down in one HUGE BUST.
it's not PR, it's committing to the phrase: If I'm gonna do something, better do it right.