I'm a complete newb but think a lot of this strain madness is all just marketing and serves to obfuscate the true origins of a strain.
I understand it, they spend a lot of money to get people to vote for their strain, their strain wins, now people want to buy their seeds. Marketing, I get it, it's just that it seems to detract from the actual art of growing.
I do believe the top breeders put out better plants, they just have listened to the marketing guys because those guys make them a lot of money.