Depends on how you use your space, if you have clip on fans you'll be using the whole floor space wall to wall. If you have a floor fan obviously its be a waste to illuminate the fan.
An average would be 3-400w distributed evenly. White LED is the way to go, as a red/blue grower and full spectrum grower I have noticed the buds lack the density I see from my outdoors grows (obviously) and I compare to others cree and bridgelux grows and am quite envious. Anyway, I would recommend cob kits if you have capital for the build but if not then go with two mars panels and you be satisfied for a first grow on the cheap