Expensive for recommendations up there... paid $60 for mine at a reputable place in So-Cal with multiple locations, and if I'd had a clue about the full page of coupons they have on their site, I could have gotten it for $25. I was the only person in the office that day that paid full price lol, seems everybody else walked in with some sort of coupon. It was another $20 if you wanted a hard card ID, but people that are hard up for cash could just make Xerox their original referral and keep it in their wallet.