Social Security Number

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In March 2010 LifeLock was fined $12 million by the Federal Trade Commission (FTC), "to settle charges that the company used false claims to promote its identity theft protection services, which it widely advertised by displaying the CEO&#8217;s Social Security number on the side of a truck."

Robert J. Maynard, Jr., company co-founder, resigned in June 2007 amid allegations that he had stolen his father's identity and ran up $150,000 in American Express bills.

Former LifeLock CEO Todd Davis was the victim of identity theft 13 times during 2007 and 2008.

quote from wikipedia :P

http://en.wikipedia.org/wiki/LifeLock
 
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