It would depend how you use them. If you leave them on for the entire daily light cycle then nowhere close to plants. If it's on for short periods (15-30min) then they can be much closer. I've seen some use them as side lighting so their main light doesn't block them. It really depends on your bulb, the repti type bulbs can be 5% and 10% strength. I think in nature at least 95% of uv-b is blocked from reaching us so it makes sense that a 5% bulb could be on your entire light cycle from a foot or two away but it's area of effect isn't going to be huge either. In a 4'x4' tent some people use multiple small bulbs like that.
If you use the agro-max uv pure bulbs that emit 75% uv-b then you could do some serious damage in short order. That's why people use them in short bursts but like everything with growing, it comes down to you watching your plants reaction and going from there. If you hung a 5% repti-bulb up in a corner of a tent it will probably have almost no effect whatsoever. 4 of them in the corners run your entire light cycle probably will though. It's tough finding definitive test results about this subject...