I go by when the plant starts to visibly go into flower- or when preflowers/ pistils or balls start to show. The reason I go with this over 12/12, is because I've noticed while growing long flowering sativas side by side with short flowering indicas outdoors, that the long flowering sativa plants not only take a longer time to flower, but also seem to take a longer time to just get to the flower stage... usually weeks longer just to show gender, under the same conditions. To me, that shows there is more variation amongst plants than we usually think, and probably more to flowering than just flipping to a 12/12 light schedule. Outdoors, some plants can also start going into flower while still getting more than 12 hours of light........ this is all pointless though... if you are indoors, just go with 12/12 because that is the most commonly accepted way to measure the start of flower. Like oldreefer said, don't count days... it's only done when it's done, and pretty much no strain will ever be exactly what the recommended timeframe says. (unless you're testing something... then do count your days.)