I second this question. Allot depends on the medium.
Not only will the kind of soil mix your using make a difference as to when to add more, it will also dictate the difference concerning best nutrients to add and amount of ppm's.
Some soils have NO nutrient value and leave it entirely to you, while most try to cover that with just a few feedings of something extra and some water. Judging from the picture, I would bet that the soil your using already has nutes built in. What is the NPK value of the soil?