Hey FC, there are few things regarding the drivers. First of all $20 is a good price for those, so this could work. The Vero 29 at 3A should be about 39vF, so it would be important that the driver can handle up to about 40vF. Also, many drivers make bold claims about their output but actual output can be much much less. And finally, the output will fall as the driver warms up.
Anyway, at 2.8A, the 3000K 80cri Vero 29 puts out about 12000 lumens, dissipates 110W, runs at about 35.7% efficiency and cost $0.83/PAR W. Those are actually not that bad of numbers and if you use a simple reflector, could be a viable grow lamp for sure. The COB would be creating about 70W of heat. I have done tests with COB creating as much as 60W of heat and the standard CPU heatsink like the one you linked had no trouble handling it (fan running at 12V)
Do you have a link to the driver, I might be familiar with it. I have come across some "3A" drivers that only put out 2.1-2.3A. These $34 drivers for example(currently sold out):
http://www.ebay.com/itm/100W-Watt-High-Power-LED-Driver-AC90V-265V-50-60HZ-Waterproof-/181302171749?pt=LH_DefaultDomain_0&hash=item2a36739865
I am considering buying one of these to put to the test:
http://www.ebay.com/itm/IP67-Waterproof-150W-Dimmable-Electronic-LED-Driver-DC30-42V-3-5A-Power-Supply-/221610886880?pt=US_Lighting_Parts_and_Accessories&hash=item339909c6e0
At 3.6A the Vero makes about 15000lm, dissipates about 142W, runs at about 33.2% efficiency, cost $0.68/PAR W and creates about 95W of heat.