Since this thread is already filled with anecdotal observations, ill make some of my own.
I suspect that BML and Fluence are running as two separate sites to either:
a) close out on older BML inventory before merging the two sites and rolling out only the new Fluence stuff <or>
b) differentiate Fluence products as commercial and greenhouse focused products and BML as hobbyiest gear.
As far as the design of the new product offerings. It says alot when a when a company that makes "spider man" lights switches their entire philosophy to a white dominant product. I feel reassured that white is the future and what we have all been doing and preaching here on RIU is the way to go. Additionally, the "light bar" concept like the Vyprx is pretty universal for guys like me that run 4x8 trays.
I have spoken with Nick of BML in person on a couple of occasions, and I have to say, he is the real deal. Definitely one of the best minds in LED that I have ever had the pleasure of speaking with.
I attempted to contact them for an interview for my YT channel thru their website, but all I got back was a customer satisfaction survey,lol. But I would imagine they are pretty busy over there right now, so I won't hold it against them and will try back again shortly.