Flushing helps the plant rid itself of chlorophyll it no longer needs at the end of it's life cycle. As the chlorophyll breaks down, it reveals the carotenoid and anthocyanin pigments hidden beneath, given plants their gold, orange, yellow, purple and blue hues late in it's life cycle.
Excessive nitrogen, or elevated salinity during the end life cycles of the plant can prevent it from going through it's natural senescence and the plant will have greener vibrant leaves which may not senesce properly. While this has nothing to do with potency, it means you will have lots more chlorophyll.
WHICH BRINGS US TO THE IMPORTANT POINT: If you know how to cure properly, you can avoid flushing and harvest bright green plants and remove the harsh chlorophyll burn many people equate to "nutrients". In hydro, you're better off tapering down the solution ppm until they reach a mature point and only then should you quit adding back nutrients. FLUSHING or natural SENESCENSE make curing much easier and more effective, the chlorophyll will have begun decomposing during the ripening phase, instead of after chopping.