For a simple hook up you have to go with 15W LEDs to use 28V, or do some fancy series parallel stuff.
18 x Vero 10s (BXRC-40E1000-B-23, $4.14 ea. at Digikey) plus the $29 PS would give a $103.52 setup with 34,000 Lm at a very good 327.61 Lm/$ and 2.72 W/$ (before rails etc) but its a bit of...