Sometimes I feel curing is a waste of time....until.....you open that jar that has been sitting in 65 degree weather with 56% humidity for a month or so and every time I swear I say this, "this is probably the best I have ever smoked." ha ha with the way the demand has been lately it seems like we can't produce enough to cure any longer then 2 weeks. Wish we had a better method or time in between crops so we could cure at least a month like we used to. I cure all my personal smoke but like irieie said, when people want it I'll give it to them. I can see, smell and taste a difference but if others can't...to hell with them lol