Well, man...I'm super glad that you only had to pay $850 for that light....but if $3K is going to be the retail price then I'll just write these lights off as another "could have been great" thing. That's just way too much money for an individual fixture.
As I mentioned before in a different thread about these lights, I think they are a nice design and more power to the guy who came up with them. But it's much ado about nothing, imo. The cooling options are great and all....but pick one. Water cooling seems potentially dangerous for an electrical device....I dunno. Water can leak and Murphy's Law is ALWAYS in effect.
I would say that the "fancy factor" is right up there, though!