It's been a year and five days since Radiohead released
In Rainbows as a name-your-own-price download. In that year the band and its publishing company Warner Chappell, which oversaw the novel release, have kept mum about its success. But today we are getting a little closer to finding out how much cha-ching Radiohead banked from the whole gimmick as details were revealed on the topic during the
You Are in Control at the
Iceland Airwaves music festival.
So far total sales figures for the physical, digital and box-sets of
In Rainbows are up at the 3 million mark. Of those 3 million 1.75 were physical copies. (
Hail To The Thief only sold 994,000 total in the US since its release in 2003) Warner Chappell's Head of Business Affairs Jane Dyball did not reveal any solid numbers yet, but did suggest that the name-your-own-price download was successful.
According to her the publishing company, which gave the band all master recording rights and image and likeness rights for the novel download release structure, still made more money solely off the
In Rainbows name-your-own-price download release than they did off the entire release of
Hail to the Thief. (Note: Radiohead held out on Itunes for its previous digital releases.)