Medium ? did you mean soil ? if yes its biobizz lightmix for germination first week.after i am going to use biobizz allmix.The longer you veg the better, so many factors contribute to yield. Medium? Type/strength of lights? Space? Nutes? Space? Environment? With all that said... Bout a pound.
Lighting is 250 W mh for veg, hps for flowering timeit depends on a lot of verables. pot size, lighting, nutrients, strain, environment ect. But generally the longer you veg a plant for the better your yield will be.