I hate to say it, bud, but this seller is a scammer selling a gimmick product. Just the claims alone in the specs you posted are ridiculous. Equivalent to a 250W HPS? Not possible for a 14W panel. The specs in the listing say that the recommended coverage is 4 sq-ft. (approx. 2x2); the listing also says the maximum coverage is 65 sq-ft. (approx. 8x
. He expects people to believe him that this dinky little 14W light can affect growth in an 8x8 room? Maybe negatively, but certainly not positively. I also took a look at the 90W UFO. He claims it can do the work of a 600W to 1000W HPS system -- a claim that is impossible with the current LED technology.
Now, you all know that I'm pro-LED in every sense of the word. But these are the reason that LEDs aren't getting the response that they should. Because the large majority of people who have "tried LEDs" have used these inferior products, they aren't seeing the results that the dealer promises. And I say dealer, because I think of it this way. Every pot dealer I've ever done business with claims to have "fire" or "kind" at some point or another. Only on a select few occasions has the moniker been deserved, and these are the dealers I went back to. It's the same with LEDs, they will all claim the same thing, but it's up to the end-user to determine the value of the product.
This guy, on the other hand, looks to be a slight bit more reputable. He, as you say, is pretty forthright with his information. It is still clear he is selling to make a profit (who doesn't?) , but at least his information and comparisons are closer to home. I'd like to see some of the results from his own in-house tests before I would buy a product. Especially the 600W, being that it is made with both 1W and 3W LEDs.