The only way I could see the book working is doing it more of a photojournalism style and not focusing solely on BuTTer-- I'm thinking of a large, thin, coffee table book of professional photos, excerpts, recipes, narratives... showing how cannabis is used around the world for more than just smoking to get high (eaten, insence, sacraments, roots wine, sacramental uses, raw/juicing, hemp, etc.. If done correctly something like THAT could have a real chance of breaking into the traditional book market. It would take a lot of money, time, talent, and connections**, to pull off. As joint monster said most people realize really quickly that cann-butter can replace any oil/fat in traditional cooking and baking.