Reminds me a lot of the light that BlackDog is/was selling - old tech with new hype. I did a Google Maps search for their address and, as of about a year ago, it looked like their space had been taken over by a dog groomer. How appropriate.
One thing that
is different is that this light allows you to modify the spectrum. There is, arguably, some value to that but the market has abandoned veg and flower lights.
Kind is taking the same approach. They don't talk about their PPFD or efficiency. Instead, they've added tchotchkes to change the spectrum. I understand the science behind it (I bought veg and flower lights from Growcraft) but, in terms of cost effectiveness, there's just no there there. The market has spoken and white LED + far red is on a roll.
The home/personal/small grower is not the market for this product. Per their literature, they're looking to sell to growers who want an HPS replacement and those folks may not be familiar with PPFD maps and efficiency ratings and all the other characteristics of LEDs that are not in HPS. Lacking that understanding, they're susceptible to the tunable spectrum because "With a tunable spectrum, you can make it run light metal halide and then fire it up as an HPS!".
A good PPFD map is as flat as Kansas. These have a big hot spot in the middle and PPFD values collapsing very soon after you move off center*.
Fans? Yeh, my blurple had fans, too. Yikes.
*I was trying to come up with something cute about the PPFD maps looking "Christina Hendricks sunbathing on a cold day" but couldn't quite nail it down.