I don't know, it will probably be a good investment for some but this is definitely not a tent light. A few things stand out for me:
As per the article, +7# yield, 108g/sf /1500w draw:
Each light has a 30ft foot print which pretty much means your grow style needs to be warehouse with lots of lights for cross lighting. Means around 100$ per foot in lighting. If their numbers are right then they are able to push 50w per SF with a +2g/w. 50w a foot is well into the area of diminishing returns, it's not easy to grow well with that intensity. If you don't have any power limitations but you are constrained to a certain space and currently averaging 3 ounce per foot (which is quite high) well then this might make sense: 40 g extra per foot at a cost of 100$ per foot, you could possibly make your money back over the first grow.
Question is how many 108g/sf harvest one can pull off in a row??
Edit actually I'm wrong on the form factor, this could fit into plenty places, just needs some height to cover well.